- buyer decision process
- марк. принятие решения о покупкеSyn:See:
Англо-русский экономический словарь.
buyer decision process
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Buyer decision processes — are the decision making processes undertaken by consumers in regard to a potential market transaction before, during, and after the purchase of a product or service.More generally, decision making is the cognitive process of selecting a course of … Wikipedia
Group decision making — (also known as collaborative decision making) is a situation faced when individuals are brought together in a group to solve problems. According to the idea of synergy, decisions made collectively tend to be more effective than decisions made by… … Wikipedia
business buyer behaviour — industrial buyer behaviour The shaping of business decisions by the purchaser of raw materials, components, industrial equipment, and services for an organization. The amount of time devoted to the process will depend on a number of factors,… … Big dictionary of business and management
Buying facilitation — The term buying facilitation is used to describe the process of helping buyers make purchases while recognizing they have their own unique way of seeking solutions, as compared to imposing the seller s products or solutions upon them. Although… … Wikipedia
Consumer behaviour — Psychology … Wikipedia
Marketing research — Marketing Key concepts Product marketing · Pricing … Wikipedia
Sunk costs — In economics and business decision making, sunk costs are retrospective (past) costs that have already been incurred and cannot be recovered. Sunk costs are sometimes contrasted with prospective costs, which are future costs that may be incurred… … Wikipedia
Complex sales — Complex sales, also known as Enterprise sales, can refer to a method of trading sometimes used by organizations when procuring large contracts for goods and/or services where the customer takes control of the selling process by issuing a Request… … Wikipedia
Lead generation — (commonly abbreviated as lead gen) is a marketing term that refers to the creation or generation of prospective consumer interest or inquiry into a business products or services. Often lead generation is associated with marketing activity… … Wikipedia
Netherlands, The — officially Kingdom of The Netherlands byname Holland Country, northwestern Europe. Area: 16,033 sq mi (41,526 sq km). Population (2002 est.): 16,142,000. Capital: Amsterdam; Seat of Government: The Hague. Most of the people are Dutch. Languages:… … Universalium
Customer analytics — is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship … Wikipedia
